Lipor is a Portuguese waste treatment company that needed help on how their business is perceived through the eyes of young people.
They wanted to target the problem of not being able to attract younger and creative minds to work with them, so they aspired to be present at job and talent fairs where they could network and engage with newly graduated students.
The approach was to identify some environmental issues to address to this audience and communicate them in a physical exhibition stand. So these questions would be transmitted through activities alerting on how we could optimize urban practices, mainly dealing with waste, but also on how we could adapt our lifestyle to reuse food, adopt recycling and repurposing practices. Share community gardens, books, other tools and, in this way, encourage a circular and more sustainable economy.
I acknowledged these were significant ideas, but we couldn't discuss them without an exhibition stand that would also clearly communicate them. I asked myself how could we rely mainly on local suppliers, create a concept that would be modular and flexible to transport and install. Or, if we needed to display the stand in a faraway area, how could we diminish that impact.
This is how I found the solution within DIY Opendesk furniture and Playwood connectors concepts. With these options, we can print the furniture blueprint, carry it to the nearest shop to cut the items, or shape them with a CNC machine and easily assemble them. The stand itself respected the desired concept, as the walls were planned with an OSB board material and could be installed with the Playwood connectors.
These solutions would allow us to respect transportation and flexibility premisses, but also give space to creativity on planning new layouts and ways to display content.
