Ahmad Alameddine

I collate information from naturalistic environments and blend them into a cultural explosion of aesthetically refined design. Unafraid of experimentation or crossover I twist colour and type to unite both structural and fluid elements within my open yet traditional design pool. My work is initiated through drawing, exposed by pattern and developed through technology. This methodology allows my workflow to easily differentiate between branding, photography, typography and surface pattern. The aura of elements such as lighting and composition signify emotion or value within my design. This core element takes hold of my final work, allowing value of design to be taken further, beyond conclusion. Read Less